The idea: Interview 1000 kids on what it’s like to build the perfect fort. “I want a ball pit hallway.” “I want to sleep under the stars.” “I want to pull a chain and have cereal come down.” “I want a secret entrance.” Then work with industrial designers to build a real world orphanage– a creative home for children who don’t have one, imagined by the minds of other children and fueled by purchase

of product. This would then be step and repeated