Al Pascarelli

Who the FAQ are you? We are a boutique creative agency. We write words that pull you in like a gravitational anomaly and design things that make you stare till the product becomes uncomfortable. We come from big agency backgrounds with our CD having a decade of experience at Ogilvy & Mather on brands like Coca-Cola, Dove, Fanta, Unilever and Phillips. Betty has since produced, from scratch, national spots on projects for Pepsi, Mountain Dew, Lipton and Newcastle (among others). We place the heaviest emphasis on core creative ideas that can extend to any medium the brand wishes to participate in.

What the FAQ is your process? For the most part we don’t care how the work gets done as long as it is amazing, on brief and on time. We don’t believe staring at a computer screen is always the ideal way to come to a huge idea. That said, coming to a better idea keeps us up at night and we appreciate a team that doesn’t view creativity as a job but as a way of looking at and interacting with the world. Simply put, we live creativity.

What the FAQ do you want? To do incredible work and push comfort levels to do so. Over the years we have come to know that not every project is the right one to do this. A great CD knows when to push and knows when to answer the brief bang on with reliable, well thought out, brilliantly designed and beautifully written work. We believe the client should experience both a little nervous excitement as well as the feeling of being protected by their little blue Betty blanket.